Mar 31, 2016

DDB Chicago's Capital One Work Stars Spike Lee, Samuel L. Jackson, Charles Barkley - Screenmag

DDB Chicago's Capital One Work Stars Spike Lee, Samuel L. Jackson, Charles Barkley
DDB Chicago recently partnered with Captial One, the WhiteHouse Post and Filmworkers for a new campaign that follows Samuel L. Jackson, Spike Lee and Charles Barkley on their way to the Final Four.

The humorous campaign includes TV, online videos, digital activations, social activations, contests and on-site activity in Houston. In “Best Friends,” one of four :30 spots, Samuel L. Jackson and Spike Lee anxiously wait in front of Charles Barkley’s home, eager to embark on their second Road to the Final Four trip. But when Barkley emerges, wearing a carbon copy of Spike’s outfit, the trio knows they’re in for another ridiculous journey.

Watch "Best Friends" here.

This year’s “March Madness" campaign, a reprise of the CLIO-winning “Road to the Final Four,” doesn't stop with one spot but dives deeper into Sam, Spike and Charles’s antics in three other spots, "Nicknames," "Escape" and "Change."


Agency: DDB Chicago

Client: Capital One

EVP, Chief Creative Officer: John Maxham

Group Creative Director, AD: Mike Ackerman

Group Creative Director, CW: Travis Parr

Associate Creative Directors, AD: Brant Herzer, Michael Rosenthal

Associate Creative Directors, CW: Tyler Campbell, Carlos Rangel

AD: Brittany Druker

CW: Sean Collander

EVP, Director Integrated Production: Diane Jackson

Executive Producer: Will St.Clair

Associate Producer: Jakub Zajaczkowski

Production Manager: Polly Poulos

Talent/Music Manager: Linda Bres

SVP, Integrated Brand Leader: Chris Pultorak

Account Director: Suzanne Stovall

Account Supervisor: Betsy Leonard

Strategy Director: Josh Drueck

Director: Spike Lee

Production Company: Pony Show

Editing Company: WhiteHouse Post

Editors: Meg Kubicka, Brian Gannon

Executive Producer: Kristin Branstetter

Producer: Dawn Guzowski

Finishing/Visual Effects: Filmworkers/Churchill Studios

Executive Producer: Derek DeBoard

Visual Effects Supervisor: Rob Churchill

Colorist: Fred Keller

Audio Engineer: Nick Papaleo

Music: "Escape" by Rupert Holmes